Bumper sticker history says that the original bumper sticker was 3 ¾ inches tall by 15 inches wide. Forest Gill knew the potential results of printing when he saw that cars were being made with bumpers. Politicians began to see their potential in bumper stickers when they were on the bumper of every vacationing Americans car.

The bumper sticker was a reasonably priced way for politicians to be in touch with the people. The new medium allowed the public a way to express their opinion. This new invention not only was a mode for politicians to distribute their opinion on a particular candidate, but also it allowed them to show that their intention towards a specific politician.

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The material of stickers is not limited in political campaigns; it is used for humorous reasons or to express political or personal opinion. Bumper stickers can be offensive political, or funny.